There have really been
serious major changes in the Bollywood film and music industry over time.
But we can see an amazing amount of growth and hard work put into practice. That’s
why now even every other website like pagalworld or any other in the matter of fact whether Indian or western is placing
Bollywood music in its major category. Do you know why? Because they want to
sell their stuff. And the only thing which guarantees it is the trending stuff.
Which Bollywood music never fails to entertain with.
Emergence of Class
To put things in context, in the 1990s there was a thriving
Indian pop market that emerged and flourished with the advent of music
television channels in the country. During their brief heyday, artists such as
Adnan Sami, Alisha Chinai and Daler Mendi released millions of copies of their
albums. However, by the mid-00s, most pop artists had turned into performers,
MTV had long since begun broadcasting mostly Bollywood music, and then reality
shows, and the scene eventually split up and disappeared.
The difference this time is that democratizing the
distribution of music through streaming services means that acts that work
outside of Bollywood now have a new way to find and prove their audience.
To the Digital Side
Bhushan Kumar, chairman and managing director of T-Series,
says: “Today, all platforms have realized that the days when only a large
(movie) star can sell music have passed. If the music is bad, the big star can
do nothing about it. "If music is written by an artist with a good voice and
a good personality, even if she is a beginner, this is a big deal for us."
On the T-Series, most of the dozen vocalists and songwriters
who signed exclusively with the label, such as Bhanushali, Randhawa, and Kakkar,
sing and compose for many soundtracks and release non-filter songs.Chief among
the factors behind the labels are adding more and more unfiltered music to their a mix of offers, as Bollywood just doesn't release as many hits as it once did.
“The real answer to the loss of Bollywood sparkle is that
not enough good songs come out; regional conquest of real domination; it’s not
the movie that makes the decisive dent, and the international continues to
grow,” said Devraj Sanyal, Managing Director, and CEO of Universal Music India.
The hit rate in Bollywood fell for several reasons.
