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Just because your website’s content is not aging like a fine wine does not mean you can’t do anything about it. The best thing about content is that it can be repurposed to boost marketing, thus ensuring your high-quality blogs never go to waste. Got your attention? Good! It should set you on a path for true enlightenment in terms of content marketing if you weren’t motivated to already.
So how does one go about repurposing their content? What steps need to be taken to make sure it boosts marketing in 2020? You will find all the answers you need right here, and so much more.
Make New Content from Old Content Pieces
Those fantastic blog posts you published may not be all that great today. They may be outdated, which is where the problem lies, but then again, it does not have to be this way.Most of the old blog posts you come across can be easily updated for them to become relevant again. For this reason, check out your past blog posts to see which ones can be tweaked.
To modify old blog posts, here are a couple of things you can do:
- Use a new title
- Integrate new facts and figures in the blog post
- Add more valuable content wherever possible
Share Old Content across Social Media Platforms
Believe it or not, some social media sites work well than others for sharing content, but only if you do it right. Quora and Reddit are two excellent options.Even though self-promotion isn’t appreciated, Reddit can still get you a lot of traffic. To avoid getting into trouble, find a relevant subreddit where you can share your blog post. Also, only share content which will help readers.
Quora is more tolerating about self-promotion. How it works is if you find a question that your content piece answers effectively, leave a short reply along with a link to said content.
Use Slides to Create Infographics
Infographics can get you a lot of traffic, but it requires a lot of time and resources to pull off. You need to get the right visual and facts and combine them in a way that is easily digestible by your target audience.With a slide deck, you will already have everything you could need to create infographics. Much like infographics, the information presented in slides are short and sweet, and at times incorporate media as well.
To get started, feel free to check out designrr.io and find all the information you need about infographics and a lot more to up your marketing game in 2020.
Use your Blogs for Podcasts
Podcasts have gained a lot of traction in a short amount of time, and the hype surrounding them will not die anytime soon.People that listen to podcasts want quality content, so fluff will not cut it here. Keeping this in mind, what better way is there to use your quality-driven content than in the form of podcast episodes?
Remember, this only works if you have detailed blogs. Even then, you will need to reformat, edit, and script them to come with exceptional podcasts. Agreed, it requires a lot of work, but if you play your cards right, it will do wonders for you in the long run.
It is worth noting if your blogs have a lot of media, you will need to find another way to convey that information. Which once again solidifies there is a lot of work to be had if you go down this route.
There is no denying the fact this option can be tricky, but the results will speak for themselves. You can share your podcasts across numerous platforms, including and not limited to Stitcher, Soundcloud, Podbay, and iTunes. With every platform you share your podcasts on, you will get a new audience.
Turn Blogs into eBooks
If you were told to come up with an eBook, you would not know where to begin. The good news is your older content can come in incredibly handy in this regard.Even if you do not know where to start or how to write an elaborate eBook, you will not have to do much, if you blog quite a bit as it is.
You may have a variety of blogs; why not turn them into an eBook?
eBooks are not only great for attracting leads, but you can sell them too. They can quickly implement marketing strategies because of how flexible they are.
Think of it this way, when visitors are on your website, and you offer a free eBook, they will automatically consider you to be an authority. Additionally, if they do download your eBook, you will get their details, i.e., email and possibly new customers in the process.
Make Video Tutorials
Considering the fact that videos are hot these days, there is no reason why you should not make video tutorials. A ton of marketers have already used this strategy to great success, so why shouldn’t you?Videos are easy to digest, share, and save time. You can watch them in the comfort of your home or while traveling. They do not take long to make either.
All you need to do is to repurpose old content in a way it makes sense as a video tutorial. The process is simple if you know what you are trying to offer to your target audience.
People can never get enough of how-to videos, and if you manage to offer higher quality videos, then you will get a ton of traffic and shares.
Repurposing content is one of the most useful content marketing strategies out there. Do not be afraid to take advantage of it. It will also help you overcome one of the biggest problems with blogging: outdated content.
