Even when you have the best product in the world, without a good marketing campaign, you will not achieve the desired success. Nowadays, when the whole world is online, your focus should be on digital marketing. According to digital marketing companies in Dubai, online marketing is our present but also the future. If you wish to increase your business sales, you should take a quick look at this article
A marketing strategy should be part of every business plan, which means that you should determine the budget that you’re ready to invest in promoting your brand, product, or service. The essential thing to know is that this figure can vary every month; that is, the amount of investment may fall outside your budget. Read more about how to calculate the ROI on this link.
In case you need professional assistance with your digital marketing campaign because you don’t know where to start with all of it, you need to find the best digital agency Dubai in case your business is based in the UAE. The United Arab Emirates is home to many professional digital marketers and you should use their knowledge to be able to lift your business among the best companies in the market.
Why Is Return On Investment So Significant To Every Business?
Sometimes it will go under your expectations, while sometimes you will be pleasantly surprised by a successful campaign that has brought you significant savings. How your strategy will evolve and what results it will give, depends on your business moves.Whenever we invest in something, we want to know if it has produced results, that is, whether we were able to return the investment, or whether the balance of our strategy is negative. The indicator we use in this case is called return on investment (ROI).
In Short About ROI
In the field of digital marketing, ROI is used to calculate the profitability of an initial investment in online advertising. It is most often expressed as a percentage or as a ratio of revenue of what we invest. As another benefit of this calculation, digital agency UAE explains the gaining of insight into how your marketing campaign is affecting your entire business.Simply put, you are comparing the profit and initial costs of your campaign. Depending on the results, the business owner will know whether to continue investing or to divert money to another project. Of course, this does not mean that he should give up on digital marketing, but he/she should only approach it differently.
Calculating ROI
The calculation is quite simple - we deduct initial investment from the revenue. We put the result obtained in the ratio with the same investments. We should multiply the amount we get by 100. This way, we get the final ROI as a percentage.
For example, you hired a digital agency Dubai to help you realize and implement your digital marketing strategy. After a while, you want to see how things with your campaign are going. The calculation shows that the Facebook ads campaign has negative ROI and, at the same time, an email campaign yield a 50% return on investment. It is clear where the funds should be redirected.
Percentage Of Conversions
The success of a digital marketing campaign is not all about money, as it is shown by business owners who can count on ROI in another way. In some situations, the success of an online marketing strategy can also be calculated as a percentage of successful conversions, that is, converting internet users to what brings or will possibly bring in profits (customers, clients, subscribers, newsletter subscriptions, etc.).The result of this calculation is also expressed as a percentage, that is, when these percentages are multiplied by the invested value, the value in money is recovered. This may provide you with an idea of how much conversion money you make, and whether you are doing things right.
